Marketing illustration for Cadbury's Christmas in Carlisle

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Marketing illustration for Cadbury's Christmas in Carlisle

This was a visual created for a competive pitch to win the advance marketing of Cadbury's Christmas event in Carlisle. It was known that the event would feature people in large bear suits, but the suits weren't ready yet and the city's Christmas lighting was only in the planning stage. My solution was to imagine a Christmassy scene that conveyed a real sense of drama and atmosphere.

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